Since 1994, when the first display Internet ad was launched, the world had witnessed the change of Internet marketing from simple to complex and various. However, before 2011, display ads in China did not have any uniform standard and transparent sales model. Furthermore, it was unable to utilize Internet marketing data. Publishers sold display positions by time period, which directly resulted in slow growth of display ad market while the search ad market enjoyed a boom in the last decade. About 70% of ad positions of portals and vertical portals were sold lower than their actual value. In 2012, RTB was introduced, together with Ad Exchange and DSP. These new technologies and models led the Internet advertising into a new stage of targeted marketing and offered better solutions to current issues.

Yoyi is the leading targeted marketing platform in China. With the vision of focusing on data and technology, the company is leading the revolutionary transit in display ads from bulk media purchasing to individual consumer targeting. Based on Yoyi’s mass targeting database and advanced advertising technology, Yoyi is able to help advertisers find perfect customers while enabling each Internet user to see ads he/she is interested in, thus greatly enhancing user experience and advertising effectiveness at the same time.

On August 15h, 2013, Yoyi hand in hand with iResearch, will hold the 1st China Advertising Technology Conference at Beijing Grand Millennium Hotel. We sincerely invite elite Internet experts to join the conference to discuss the future of the sector and jointly promote the change and development of the industry.