Video
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| 08:30 - 09:00 | Registration | |
| 09:00 - 09:10 | Opening | |
| 09:10 - 09:15 | Greeting from global VIP guests | |
| Module 1: Programmatic Buying | ||
| 09:15 - 09:45 | Keynote speech: Global digital ad development trends | Ben Barokas, GM of Global Marketplace Development, Google |
| 09:45 - 10:15 | Keynote speech: Internet fuels the future of digital marketing | Henry Yang, CEO, iResearch |
| 10:15 - 10:45 | Keynote speech: Multi-screen programmatic buying | Roy Zhou, CEO, Yoyi Digital |
| 10:45 - 12:00 | Panel 1: Programmatic buying best practice in China | Moderator: Sara Ye, CEO of iProspect and Amnet, Aegis Group Grace Liau, Regional General Manager, VivaKi Yuegui Wang, VP of Branding Department, JDB Paul Yan, VP, 360Buy (JD) Roy Zhou, CEO, Yoyi Digital |
| 12:00 - 13:30 | Lunch Time | |
| Module 2：Multi-screen Marketing | ||
| 13:30 - 14:00 | Keynote speech: Opportunity and challenge of Mobile and Multi-screen | Greg Coleman, President, Criteo |
| 14:00 - 15:15 | Panel 2: How to cope with the multi-screen marketing's opportunities and challenges 1. Global multi-screen marketing trends 2. What kind of diversified values can different screens bring to advertisers? 3. How can advertisers maximize the ad effects by using multi-screen marketing？ 4. What challenges does multi-screen bring to programmatic buying? 5. When do you think multi-screen programmatic buying will cover the TV screen in China? |
Moderator: Derek Kwok, COO, Yoyi Digital Diane Lee, Account Management Director of Accuen, OMG China Stanley Wu, Client Service Director, China, Xaxis Ann, Managing Director, China, Criteo Luke Xiang, GM of Branding Department, COFCO Jessie Yang, President, China, Inmobi Wei Zhu, CEO, Miaozhen |
| Module 3:Big Data | ||
| 15:15 - 15:45 | Keynote Speech: Global big data application | Frederic Jouve, President, Asia, Acxiom |
| 15:45 - 17:00 | Panel 3: Big data application and best practices in China |
Moderator: Henry Yang, CEO, iResearch |
| 17:00 - 17:05 | Lucky Draw | |
| End | ||
| * The ranking of the panel discussion speakers is in the alphabetical order of their last name | ||
